If you haven’t lived under a rock, you may already know that SEO has two main components, on-page SEO and off-page SEO. A long while ago, it was enough for website owners and marketers to stuff their pages with keywords to conquer the top of search engines. As today’s internet is way more complex, the big question is whether on-page SEO still works or you can forget about it and focus on other methods to get to the top of search.
The fact is that nobody knows for sure how Google and other search engines for that matter rank web pages. We can only guess what works and what doesn’t, so the best way to answer this question is to design and conduct your own test projects. If you don’t have the time or the knowledge to do this, you may want to read the blogs of the biggest SEO experts out there.
You’ll find out that on-page SEO still works, but its definition has changed a bit. A few years ago, you had to target one main keyword per page and to make sure you used it in the title, in the first and the last paragraph, plus a few other times in the body copy. You had to avoid keyword stuffing, so you needed to stick to a density of no more than 2%. Today, search engines are smart enough to detect the use of synonyms and of related terms, so you don’t have to use your keyword that much in your copy. Besides, LSI (latent semantic indexing) will help your page rank for dozens if not hundreds of keywords, other than the main one you target. This benefit alone can bring you lots of additional search engine users seeking for information or products like yours.
Briefly, on-page SEO still works, but only if you understand its deeper meaning and you make your pages compliant with the requirements of search engines. For instance, the page loading speed is one of the parameters that influence your positions in the SERPs. This means optimizing your website loading speed should be part of your on-page SEO strategy.
If you need more details about this issue, you can hire an expert like rodney kennedy or try to find and join some online groups and communities on SEO and internet marketing topics. Some of their members are well-known experts willing to share some of their knowledge with the other members of their community.