The growth of the internet has provided many businesses a chance to reach their customers more easily. There are different approaches when it comes to online marketing. It is a good idea to choose the right approach because it will have a big impact on your results. There is no need to spend a lot of money on something that is not going to benefit your business in any way. The two common online marketing techniques are SEO and PPC.

Search engine optimization and pay per click are two of the most common techniques of marketing online. The main difference between these two is that SEO is a type of traffic that is generated organically which is free while that from PPC is not free, you will be paying when a user clicks the link. This is why you will sometimes to see the term paid search engine listings and organic search engine listings. Both of the two are under Search Engine Marketing, which has been shown to be one of the most effective tools when it comes to marketing online. You will be able to see a lot of benefits when you decide to add this to your marketing campaign online.

What is the difference between SEO and PPC?

Position on the search results page

PPC is usually at the top of the results and above organic results. There are a number of different factors that will determine where the ad will exactly appear (the keywords you are targeting, the keywords in your ad copy, keywords in your landing page, and many more), but it will be located either at the top or at the bottom of the organic results.

This means organic results can only be in the middle of the page. How your website has been optimized both off-site and on-site will affects the location of your page. This means you can improve your page by optimizing it better. PPC will give you the chance to appear on the first page but you have to pay more for each click you get.


SEO is free while PPC is paid. One thing you should know is that a lot of effort and hard work will be needed before you can succeed in SEO, but using a quality SEO Company will help get your better results. This is because there is a lot of competition for almost every keyword you can search, meaning you will need to have a quality website and also a great SEO plan that will help you place at the top.

One thing that many companies try to sell you is that there is a “magic secret”. A lot of work and effort will be needed.
The costs of the click will depend on a number of factors. If we were to use one of the most common PPC system, Google AdWords, then some of the factors include the popularity of that keyword, the number of others interested in the keyword, and also how many other related websites have ads position for that keyword. The process can seem a little complicated, but the good thing about it is that you are going to pay for the clicks and not the views.

Traffic potential

SEO will be able to pull in more traffic than PPC, and this is why most marketers will invest in SEO alongside PPC. This is because once you manage to rank at the top 5, then you can expect to always get traffic 24/7 without having to pay a single dime. This means organic traffic is far much better than PPC when it comes to cost. If you have no other option, PPC will still work.


If the ads you have created are highly targeted and optimized, then PPC is more likely to convert than the one from search. The reason why this is the case is that the webpage can sometimes rank for different keywords (this can sometimes involve those that were not intended), so there might be times when the user realizes that that is not what they are looking for. If you have a good PPC campaign, then you will be only reaching users who are interested in the product or services you are providing.

Doing SEO and PPC will need you to hire an marketing expert to help you out because the process can become complicated. It can take you years to rank on the search engine results page.